C41
LOMO Negative 400
Lomography Color Negative 400 is a versatile ISO 400 C-41 color negative film with vivid, saturated colors, believed to be a Kodak Alaris-manufactured emulsion, available in 35mm and 120 formats.
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toy-novelty
The Diana Mini (2009) is Lomography's 35mm version of the Diana F+ toy camera. It shoots 35mm film in two modes selected by a switch on the back: **half-frame** (18×24 mm, ~72 exposures per roll of 36) for portrait-oriented shooting, and **square** (24×24 mm, ~40 exposures per roll of 36) for the square crop made popular by medium-format toy cameras. The lens is a 24mm f/11 plastic single-element optic, producing the characteristic Diana soft focus, vignetting, and color shifts. No meter, no battery — exposure is the photographer's estimate, with one shutter speed (~1/100s) plus Bulb. A zone focus ring provides three positions (~1 m, ~2 m, and infinity).
Reference
Recommended film stocks for the 35mm format your camera takes.
C41
Lomography Color Negative 400 is a versatile ISO 400 C-41 color negative film with vivid, saturated colors, believed to be a Kodak Alaris-manufactured emulsion, available in 35mm and 120 formats.
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Lomography Color Negative 800 is a high-speed ISO 800 C-41 color negative film widely suspected to be a Kodak-manufactured emulsion, delivering vibrant colors and adequate grain for challenging lighting conditions.
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Develop 35mm film
Labs in our directory that process 35mm film.
Before you buy used
About this camera
The Diana family shrunk to 35mm. Shoot half-frame portraits or Instagram-before-Instagram square frames on standard film.
| Field | Value |
|---|
| Format | 35mm, selectable half-frame (18×24 mm) or square (24×24 mm) |
| Lens | 24mm f/11 plastic single-element |
| Years | 2009–present |
| Shutter | ~1/100s + Bulb |
| Aperture | f/8 (sunny) / f/11 (cloudy) marked on lens |
| Focus | Zone, 3-step (~1 m, ~2 m, ∞) |
| Weight | ~185 g |
| Battery | None |
| Frames/roll | ~72 half-frame or ~40 square (from 36-exp roll) |
Lomography's Diana line descends from the 1960s Hong Kong Diana box camera, revived as the Diana F+ in 2007 for 120 medium-format film. The Diana Mini extended the concept to 35mm in 2009, adding the innovative dual-format switch (half-frame / square) that let photographers switch between framing orientations mid-roll. The square mode anticipated the Instagram-square aesthetic by years, proving remarkably prescient. The Diana Mini has remained in continuous Lomography production through 2026 in periodic new colorways and limited editions.
The Diana Mini occupies a unique niche: it is the only mass-produced toy camera offering both half-frame and square-format options on standard 35mm film. For photographers on a budget, 72 half-frame exposures per roll makes film costs manageable. The square mode produces negatives directly comparable to the Diana F+'s 6×6 aesthetic but without the expense and lab infrastructure of 120 film.
The Diana aesthetic — soft, low-contrast center, hard vignette, occasional chromatic fringing — is the defining signature of the Lomography movement. The Mini's 24mm lens produces a wide field of view at its small format size, lending itself to environmental portraits and street photography.
The Diana Mini is better for new users than the Diana F+: 35mm film is cheaper, easier to develop, and more forgiving of light leaks than 120.
Kodak Gold 200 is a daylight-balanced C-41 color negative film with warm color, moderate grain, and a classic consumer-film look.
C41
Kodak Portra 400 is a professional C-41 color negative film known for flexible exposure latitude, natural skin tones, and fine grain.
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Kodak Tri-X 400 is a classic black-and-white film known for strong tonality, visible grain, and documentary character.
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