C41
Kodak Portra 400
Kodak Portra 400 is a professional C-41 color negative film known for flexible exposure latitude, natural skin tones, and fine grain.
View profile →instant
The Polaroid Go Generation 2 is a pocket-format integral instant camera introduced in 2023 as an iterative revision of the original Polaroid Go (2021). It uses Polaroid Go film, a proprietary format yielding a roughly credit-card-sized image (~46 x 47 mm print) on a frame smaller than any other Polaroid offering. The Generation 2 update added USB-C charging (replacing micro-USB), a self-timer, and in-camera double-exposure capability via a dedicated mode switch. Otherwise the optical system and form factor are largely unchanged from the original Go: fixed-focus, auto-exposure, built-in electronic flash.
Reference
Recommended film stocks for the go format your camera takes.
C41
Kodak Portra 400 is a professional C-41 color negative film known for flexible exposure latitude, natural skin tones, and fine grain.
View profile →BW
Kodak Tri-X 400 is a classic black-and-white film known for strong tonality, visible grain, and documentary character.
View profile →Develop go film
We're growing the lab directory near you. Browse all labs.
Before you buy used
About this camera
The world's smallest analog instant camera, refined - now USB-C and double-exposure ready.
| Field | Value |
|---|
| Format | Polaroid Go integral instant film (double pack: 16 shots) |
| Lens | Fixed-focus single element; ~35mm equivalent |
| Focus | Fixed focus; minimum distance ~0.55 m |
| Shutter | Auto electronic leaf; ~1s - 1/200s |
| Meter | Silicon photodiode, auto |
| Flash | Built-in electronic flash, auto |
| ISO | 640-800 (film-determined) |
| Battery | Internal USB-C rechargeable |
| Self-timer | Yes (added Gen 2) |
| Double exposure | Yes (mode switch, added Gen 2) |
| Years | 2023 - present |
The original Polaroid Go launched in 2021 as Polaroid's answer to Fuji Instax Mini's dominance in the entry-level compact instant segment. By designing a proprietary film format smaller than i-Type, Polaroid was able to build a body considerably smaller than the Polaroid Now line while maintaining the integral chemistry and peel-apart border aesthetic.
The Generation 2 arrived in 2023 with incremental improvements driven by user feedback. The shift from micro-USB to USB-C resolved a common complaint about charger fragmentation. The double-exposure mode - activated by a physical switch - addressed the creative community's request for in-camera multiple exposure without requiring a separate app. The self-timer added practical utility for solo shooting.
The Go line exists in a curious market position: smaller than the Now but more expensive per print than Instax Mini, trading on Polaroid brand heritage and the distinctive square-ish Go frame size. Go film is sold in double packs of 16 exposures, which affects per-shot economics relative to competing formats.
The Go's significance is largely one of miniaturization: it reclaimed the "world's smallest analog instant camera" designation that had drifted toward Fuji in the compact segment. For Polaroid's product line strategy, the Go demonstrated that the company could design a new proprietary film format - not merely reformulate existing i-Type or 600 stock - and build consumer demand for it from scratch.
The Generation 2's double-exposure feature, while modest, acknowledged that the Go had acquired a creative community beyond its original impulse-gift market. That community had been producing experimental imagery with the Go's close-focus fixed lens and small frame size, treating limitations as aesthetic tools rather than deficiencies.
Polaroid Go Generation 2
Image coming soon