Film stock wiki
Fuji Pro400H
Fujifilm Pro 400H was a professional ISO 400 C-41 color negative film in 135 and 120 formats, widely acclaimed for its fine grain, wide exposure latitude, soft skin tones, and distinctive cyan-green color bias. It was discontinued in March 2021, causing significant demand for remaining stock.
Key specs
- Brand
- Fuji
- Model
- Pro400H
- ISO
- 400
- Process
- C41
- Formats
- 135
- Production status
- Discontinued
- Introduced
- 2004
- Discontinued
- 2021
Grain
very fine for ISO 400 — multi-layer 4-color technology
Contrast
low to moderate
Saturation
moderate, slightly desaturated reds, cooler overall
Latitude
Unknown
Technical details
Handling notes
Profile notes
Fujifilm Pro 400H (H denoting 'High Speed' within the professional lineup) was one of the most respected professional color negative films of its era, particularly popular with portrait, wedding, and fashion photographers. Introduced in the early 2000s as a refinement of the earlier Pro 400 formula, it featured Fujifilm's 4th color layer technology enabling improved shadow detail and wide exposure latitude. Pro 400H was designed to be slightly overexposed (shoot at ISO 200–320) to achieve its characteristic airy, high-key rendering with delicate skin tones and a subtle cyan/green cast in highlights and shadows. Available in 135 and 120 formats, it became a defining emulsion of the film photography revival era. Fujifilm discontinued Pro 400H in March 2021, citing reduced demand — a decision that was controversial in the film photography community. The film is now highly sought after on the secondary market.
Aliases
Fuji Pro 400HFujifilm Pro 400HPro 400HFujicolor Pro 400H
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Fuji APS
Fujifilm APS 400 was a consumer-grade color negative film in the Advanced Photo System (IX240) cartridge format, designed for point-and-shoot APS cameras. It offered moderate speed with decent daylight color reproduction before the format was discontinued.
C41
Fuji Industrial 400
Fujifilm Industrial 400 is a Japan-only ISO 400 C-41 color negative film sold in bulk packs to industrial and commercial users. It remains one of the more affordable and widely available Fujifilm emulsions within Japan and is used by photographers seeking economy 400-speed film.
C41
Fuji Disposable 400
The Fujifilm QuickSnap (Simple Ace 400 in Japan) is Fujifilm's flagship ISO 400 single-use disposable camera, loaded with a Fujifilm 400-speed C-41 color negative emulsion. It remains in current production and is one of the best-selling disposable cameras worldwide.