Fuji Disposable 400
The Fujifilm QuickSnap (Simple Ace 400 in Japan) is Fujifilm's flagship ISO 400 single-use disposable camera, loaded with a Fujifilm 400-speed C-41 color negative emulsion. It remains in current production and is one of the best-selling disposable cameras worldwide.
Key specs
- Brand
- Fuji
- Model
- Disposable 400
- ISO
- 400
- Process
- C41
- Formats
- 135
- Production status
- In production
- Introduced
- 1986
Grain
moderate for ISO 400
Contrast
moderate
Saturation
moderate
Latitude
Unknown
Technical details
Handling notes
Profile notes
Fujifilm's ISO 400 disposable camera — sold as QuickSnap Flash 400 in North America and Europe and as Simple Ace in Japan — has been a staple product since the early 1990s. The camera comes pre-loaded with Fujifilm ISO 400 C-41 color negative film (nominally Fujicolor 400 or Superia 400 variant emulsion depending on production period), a built-in 32mm-equivalent plastic lens, and a pop-up flash. It delivers 27 exposures in standard 135 format. The film inside produces warm, moderately saturated colors typical of Fujifilm consumer emulsions. QuickSnap cameras remain in active production as of 2026, benefiting from the resurgent popularity of disposable cameras among younger consumers. The exact emulsion loaded may vary by region and production run.
Aliases
Related stocks
C41
Fuji APS
Fujifilm APS 400 was a consumer-grade color negative film in the Advanced Photo System (IX240) cartridge format, designed for point-and-shoot APS cameras. It offered moderate speed with decent daylight color reproduction before the format was discontinued.
C41
Fuji Industrial 400
Fujifilm Industrial 400 is a Japan-only ISO 400 C-41 color negative film sold in bulk packs to industrial and commercial users. It remains one of the more affordable and widely available Fujifilm emulsions within Japan and is used by photographers seeking economy 400-speed film.
C41
Fuji Pro400H
Fujifilm Pro 400H was a professional ISO 400 C-41 color negative film in 135 and 120 formats, widely acclaimed for its fine grain, wide exposure latitude, soft skin tones, and distinctive cyan-green color bias. It was discontinued in March 2021, causing significant demand for remaining stock.