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Fuji Disposable 400

The Fujifilm QuickSnap (Simple Ace 400 in Japan) is Fujifilm's flagship ISO 400 single-use disposable camera, loaded with a Fujifilm 400-speed C-41 color negative emulsion. It remains in current production and is one of the best-selling disposable cameras worldwide.

Key specs

Brand
Fuji
Model
Disposable 400
ISO
400
Process
C41
Formats
135
Production status
In production
Introduced
1986

Grain

moderate for ISO 400

Contrast

moderate

Saturation

moderate

Latitude

Unknown

Rendering profile

Technical details

Handling notes

Profile notes

Fujifilm's ISO 400 disposable camera — sold as QuickSnap Flash 400 in North America and Europe and as Simple Ace in Japan — has been a staple product since the early 1990s. The camera comes pre-loaded with Fujifilm ISO 400 C-41 color negative film (nominally Fujicolor 400 or Superia 400 variant emulsion depending on production period), a built-in 32mm-equivalent plastic lens, and a pop-up flash. It delivers 27 exposures in standard 135 format. The film inside produces warm, moderately saturated colors typical of Fujifilm consumer emulsions. QuickSnap cameras remain in active production as of 2026, benefiting from the resurgent popularity of disposable cameras among younger consumers. The exact emulsion loaded may vary by region and production run.

Aliases

Fujifilm QuickSnap 400Fuji QuickSnap Flash 400Simple Ace 400Fuji Disposable 400Fujicolor QuickSnap

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